Step 1 Planning - Step 2 Production - Step 3 Publish - Step 4 Promote

The first step in producing a podcast is the planning stage. Astral Voices assign a project manager to each client project and their role is to assist the client design, map and execute a fully leveraged successful podcasting strategy.

Each podcasting project is unique in respect to each client's requirements. Proper preparation involves answering fundamental questions before production begins. Astral Voices has prepared a podcast production workflow chart that includes over 100 questions in all, meticulous knowledge is imperative and Astral Voices experience will guide you through the planning stage.

To demonstrate the planning stage & encourage any ideas you may have, we've listed a few examples questions:

• What are the goals of the project & how will success be measured?
• Who are the intended listeners?
• What style & format will each show follow?
  
• What will the show content consist of & who will provide it?
• Who will partake in the shows?
• How many podcasts shows require to be produced? A one-off pilot podcast - A short series of podcasts - Regular weekly podcasts.
• What will be the running time of each podcast? 5 mins - 30 mins or an hour length show.
• How often will they be released? Daily - Weekly - Monthly
  
• How will the listeners access the podcasts? Intranet - Mobile Tel - Itunes
• What will be the real cost / budget of producing podcasts?
• What will be the return on investment in producing podcasts?
• Which internal departments require input? Marketing? I.T.?

Additionally, Astral Voices provide each client access to our web based knowledge & resource centre, which contains a wealth of up-to-date podcasting related news, information and best practise. By providing this service you will be better prepared to produce your podcasts and will require less time spent with your assigned project manager, saving you both time & money.